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Search Engine Marketing

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Search Engine Marketing

Search Engine Marketing

Most of the users on sites like Google and Yahoo visit the first few results which are shown in the top. If you want to be in those slots, SMO is a very efficient paid marketing strategy for your business. Search Engine Marketing (SEM) refers to the paid marketing done on search engines like Google, Yahoo and Bing. SEM is significantly different from SEO in the aspect that it is paid version and works only till you keep investing in this marketing. However, it gives significant traffic inflow in a very short period.

Search Engine Marketing makes use of Google Adwords, which is a very popular paid search platform to display ads about the services that your business offers. It starts from the moment you pay for the subscription and stays for a particular period until it expires. The Adwords service creates relevant ads according to the keywords provided by you and is shown in the top of the search links under 'Sponsored Links'. The ad triggers when that particular keyword is searched. This does not depend on the rank of your website index of search results. The keywords matching are divided as Broad match, phrase match, keyword match, and exact match. There are various advertisement options available depending on the type of budget and marketing requirements like Pay per View (PPV), Pay per Click (PPC), Paid Search Advertising and Cost per Thousand Impressions.

We at EgyBo Software Solutions provide SEM services for all business types. If you have a website or any kind of online presence, SEM can have a highly beneficial move for generating leads and increasing revenue at cost-effective techniques. Our marketing team will help understand the best type of paid marketing you can use for your business and implement it to see the benefits as soon as it starts.

    SEM can provide:
  • Increased revenue and lead generation
  • You can start and continue as long as you like
  • Every business can reap an instant benefit
  • Analyse the advert response and plan your marketing strategy accordingly

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